Kim Kardashian‘s newest marketing campaign is a campy departure from the minimum, futuristic aesthetic she’s appreciated in recent times. A couple of months after launching her first swimming gear assortment below her billion-dollar logo, the truth big name and entrepreneur introduced on July 1 the approaching arrival of Skims Metal Swim: a mixture of bikini separates and sporty swimming gear to be had in gold, rose gold, and silver. “Similar in reality excellent, thick cloth that holds you in and holds you up, like our common swim, however in metallics,” Kardashian stated whilst dressed in the swimming gear on Instagram Tales.

The marketing campaign, on the other hand, is the actual newsmaker. Photographed by means of Nadia Lee Cohen, the photographs evoke the over-the-top luxurious of the Hollywood Hills, with the overdue ’70s, early ’80s glam bringing to thoughts the unique “Dynasty” cleaning soap opera. (Suppose: vivid eyeshadow and massive hair.) Within the photographs she in my view seems in, Kardashian pairs her lamé designs with oversize dress jewellery, a structured rattan bag, and strappy sandals. “Move ’70s poolside glam in high-cut heroes dipped in high-shine hues,” the marketing campaign’s logline reads on Instagram.

This comes in a while after Kardashian raised eyebrows together with her new sleep set that includes a micro crop height that necessarily encourages below boob. “If I wore this to sleep, it might be a necklace by means of the morning,” one particular person wrote on Instagram. Hiya, if it is something Kardashian is excellent at, it is getting folks speaking.

The gathering is composed of 5 mix-and-match bikini separates, 3 one-pieces, and two coverups, with costs starting from $48 to $128. See the marketing campaign and skim your complete assortment forward earlier than it hits the Skims site on July 6 at 12:00 p.m. ET.